Your brand and website, grown from the same root.
When identity and web design are briefed separately, the website almost always looks like a website that had a brand applied to it afterward. The Seed & Identity engagement runs both in parallel from the start — so every visual decision informs the other rather than working against it.
The engagement starts with a brand strategy session: what position in the market is the business claiming, who are the right customers, and what visual language communicates both. This is not a mood board exercise. It produces decisions — specific enough to guide design choices and narrow enough to rule things out.
The logo process produces one considered direction, not three options. We design a logo system: primary mark, simplified version for small use, horizontal variation, and rules for applying each across different contexts. We test the system across every surface it will actually appear on — screens, documents, packaging, social profiles — before we finalise anything.
The website is designed using the identity as it develops rather than after it is finished. This means we catch problems early. A colour combination that reads well on a brand board but creates contrast issues on a screen. A typeface that looks extraordinary in print but renders poorly in a browser at small sizes. Solving these issues during the design phase rather than after handover is the reason we run both streams together.
Deliverable: complete brand identity guidelines, logo in all formats, website up to 15 pages, social templates (6 formats), Figma brand + web source file, 90-day post-launch support.
In practice
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